We incubate, catalyze and support Pure Projects, which use creativity and innovation to advance a common good in the world. A Pure Project can be a company, foundation, NGO, event, art installation, and beyond that share a common purpose and are guided by set of principles that seek harmony with all life.
PURE (pyʊər) –adv, adj: a state of being where we are all one. PUREPROJECT (pyʊər proʒɛkt) - n: a project that uses creativity to advance a common good in the world.
Creativity - the process of having original ideas that have value.